Engineers build extraordinary gear.
I make it clear to players.
Technical product copywriting, user onboarding frameworks, and launch content for MI, pro audio, and precision hardware brands. I bridge the gap between schematic component specs and high-converting player benefits.
The "Engineer-Speak vs. Buyer-Speak" Translation
When product pages read like an electrical engineering schematic, players tune out and bounce. Here is how I translate raw component metrics into clear, high-converting copy.
"Features asymmetrical silicon diode clipping topology across a high-pass active filter stage with low output impedance buffer."
"Delivers the warm, touch-sensitive breakup of a cranked vintage tube amp—giving you singing sustain without muddying your low end or blowing out stage volume."
Anchored by Two Domain Proof Engines
I don't just write copy—I host video teardowns, build custom circuits, and work with physical gear on the bench every single week.
Woods & Strings
Technical media platform producing video teardowns, gear reviews, and product walkthroughs for a global community of musicians and builders.
- Executive scriptwriting & video hosting
- Multi-brand partner alignments (Graph Tech, etc.)
- Product feature & tone breakdowns
Steve Baric Custom
Hands-on lutherie, electro-mechanical diagnostics, custom circuit wiring, and acoustic mechanics setup lab.
- Custom harness wiring & signal chain design
- Structural instrument repairs & setups
- Empirical proof for hardware content
Product Launch Sprint Packages
High-impact, fixed-fee sprint packages for boutique gear brands, plugin developers, and tool makers. Zero vague hourly retainers.
Product Landing Page Overhaul
Complete rewrite of up to 2 product landing pages, translating technical schematics into clear, benefit-driven player copy.
- High-converting sales copy & messaging
- Benefit-driven feature breakdowns
- Signal-chain & spec explanations
- 5-7 business day delivery
Quick-Start & Onboarding Guide
A polished "Quick-Start & Tone Blueprint" PDF user guide plus a 3-part automated email welcome sequence for new buyers.
- 6-8 page downloadable PDF manual
- 3-part post-purchase email series
- Cuts support tickets & returns
- 7-10 business day delivery
Full Product Launch Package
End-to-end launch copy assets for a new hardware or plugin release to capture maximum market share on day one.
- Landing page copy & press release
- 4-part launch email sequence
- Short-form video demo scripts
- 10 business day turnaround
20+ Years Music Context.
10+ Years Digital Execution.
My career sits at the intersection of deep music industry domain experience and senior digital marketing execution (ApexCX, Taylor Reach Group).
Holding degrees in Music and Arts alongside a Six Sigma Lean Green Belt certification, I bring technical discipline, structural documentation rigor, and authentic gear understanding to every project.
Track Record Highlights
Host & Executive Content Producer
Plan, script, and film technical media content, gear breakdowns, and multi-brand hardware partnerships.
Guitar & Bass Technician / Gear Specialist
Custom electronics wiring, acoustic mechanics, component diagnostics, and artist tone advisory.
Social Media & Marketing Coordinator
B2B technical copywriting, inbound marketing systems, document QA, and lead gen scaling up to 600%.
Let's Discuss Your Product Messaging
Whether you're looking for an in-house Technical Content Lead or need a 3-week Sprint for an upcoming launch, drop a note below.